POSable: Technology E-commerce

Date

January 15, 2015

Category
Brand and Logo creation, Brand Creation, Brand Identity, E-commerce Website Design and Build, Marketing Material Design, Marketing Strategy, Print, Print Design, Social Media Management, Social Media Marketing
About This Project

Due to its continued success, we decided to re-brand and re-launch our sister company this year. Our existing brand was strong but we wanted to make it even better and so came up with a completely new concept, right down to the company name! By choosing POSable as our new name, we were immediately telling our customers what we do, as the focus of our work is around Point Of Sale solutions. Next, we needed a strong new logo that could stand alone, be visually exciting but also work across multiple platforms, such as on workwear, in printed materials and online. We are thrilled with the concept of our new logo and we really feel it reflects the ‘connecting with technology’ aspect of our business. Our previous brand colours were light blue. We knew this colour worked really well for a technology business, but wanted to have more versatility with the new brand. By choosing a complimentary blue, green and dark blue/grey colour we were able to achieve this versatility.