January 12, 2015
A full range of business growth and marketing activities was required for Coffee Boy. With a strong existing brand identity and a flagship coffee shop, it was important to further establish and grow the company, expanding into new locations.
A simple brochure-style website was developed with a focus on product and shop photography, showcasing the striking but simple concept and look of the store locations. Strong links were made to social media, in conjunction with a strategic plan of marketing activity to further grow this avenue, attracting and engaging the young target audience.
Eye catching poster designs complemented the light-hearted nature of the brand and could be used digitally across social media, as well as in print format, to further unify and strengthen the brand identity.