June 01, 2013
A high functioning e-commerce website and brand identity was required for this ethical clothing brand. Having already established a presence on the high street, this brand needed to create consistency as well as reaching a new audience by utilising the e-commerce platform.
Engaging content in the form of blog writing was particularly important for this business to communicate its strong message of responsible and sustainable fashion. It was therefore highly important that blog content could be seamlessly integrated into the site.
The use of featured products and revolving promotional banners on the home page also encouraged the user to complete their purchases quickly and easily. Simple size and colour variant options within each product also assist the stock management for the store.