POSable: Technology E-commerce
POSable: Technology E-commerce
Full brand identity and logo creation, e-commerce website design and build and print design
Date
January 15, 2015
Category
Brand and Logo creation, Brand Creation, Brand Identity, E-commerce Website Design and Build, Marketing Material Design, Marketing Strategy, Print, Print Design, Social Media Management, Social Media MarketingAbout This Project
A complete re-brand and name change was required for this technology company. The brand image and identity was required to work seamlessly across many platforms from an e-commerce website and social media, to printed marketing materials and workwear. A number of logo iterations and colourways were created to ensure brand recognition could be achieved across multiple formats.
The e-commerce website was particularly important in showcasing the wide range of complex products and services on offer in a simple and effective way. It was necessary to sub-divide the website into service areas, with multiple pathways available for each to ensure the user could access the information required.
Integrated payments, product and service testimonials and links to social media were all used to build confidence in the brand and simplify the purchasing journey.
