March 18, 2013
A bright, sophisticated and inspirational website was required for this independent lingerie store with a high street presence. The main aim of the site was to inspire shoppers to visit their physical store, with a selection of nightwear also available to purchase online.
Inspirational and aspirational photography was essential when creating this website. A number of interactive elements were included to keep the user engaged and interested, as well as to highlight the prominent brand names on offer in the store. A bright, fun but sophisticated feel was created and simple, clear signposting used.