Brand identity including logo design and e-commerce website design and build
May 15, 2014
PWAR Creative were asked to produce a vibrant, interactive website for this specialist online liquor store. It was important to showcase the specialist nature of the products on offer, as well as looking visually stunning. We developed the brand from scratch, beginning with the logo. We took our inspiration from old liquor bottle labels to give the site a vintage feel. It was important to tie this feel in with the interactive element on the website, so after choosing vintage-looking background images and textures, we linked the bottle label theme with the navigation buttons, creating large signposts for each drink type.