Ludicrous Liquor: Specialist Alcohol E-commerce

Ludicrous Liquor: Specialist Alcohol E-commerce

Brand identity including logo design and e-commerce website design and build


May 15, 2014

Brand and Logo creation, Brand Creation, Brand Identity, E-commerce Website Design and Build
About This Project

A brand identity and e-commerce website were required for this new specialist alcohol store. Ease of navigation as well as the overall look and feel were the most important aspects of consideration.


A bespoke font was developed for the brand logo, inspired by vintage alcohol bottles. This look was further developed through the use of textured backgrounds and aspirational product photography. Navigation buttons were also developed in this style, strengthening the brand identity and aiding the ease of use for the user.