September 09, 2017
A full brand identity and image was required for this new business, alongside an e-commerce website and social media accounts. The primary focus was to showcase the wide range of specialist children’s clothing on offer and increase sales, both at pop-up event locations and online.
A unisex brand identity was developed to encapsulate the full range of products on offer. A broad colour palette and combination of traditional and modern fonts were also suggested to further emphasise the breadth of this brand. Simple illustrations and icons were created to assist in the marketing and website design.
Aspirational imagery and icons for navigation were utilised throughout the e-commerce website to ensure the shopping experience was quick and easy for the customer. Integrated payment options and cross-selling opportunities were built in to further assist this process.