Brand identity and logo creation, e-commerce website design and build
November 10, 2017
A full brand identity and image was to be developed for this new company. The business focus was centred on workshops and retreats, specifically for women and so a strong and powerful feminine message was utilised both in the branding and the overall look and feel of the website.
Aspirational and idyllic images from nature were edited and utilised as text and placeholder backgrounds across the site to further build upon the key principals of the brand.
Website information and navigation was kept clear and easy to understand. Prompts assist the user to view more about the events on offer and book a place directly on the site.