March 06, 2015
A full brand identity and e-commerce website was required for this new sawmill business. Competitor websites were dated and difficult to navigate and so there was an opportunity for this business to fill this gap in the market by providing a fresh, vibrant, modern and easy to use site.
A contemporary layout was chosen to emphasise the point of difference for this company to the user. Bold and engaging photography was chosen, creating interest on each page and further signposting the user to key areas of information. Regular calls to action were included to encourage customer engagement, as bespoke projects were another area of specialism for the business.